Whatever your adventure.

Macpac has designed apparel and equipment that has inspired a life outdoors since 1973. From a journey of creation and innovation, Macpac products are designed, tested and proven in the ultimate outdoor test lab - New Zealand. Through our network of stores across Australia and New Zealand, Macpac’s wide range of products are made for adventurers, by adventurers.

We believe in quality. We believe in sustainability. We believe in the outdoors and its ability to make anyone’s life better – whatever your adventure.

Our History

It was 1973 when Macpac founder Bruce McIntyre started making backpacks from his parent’s garage in Christchurch. With a $2000 loan under his belt, Bruce set a goal - to create products of the highest quality that would last for a long time, and could comfortably handle New Zealand’s rugged and unforgiving terrain.

Over the past 45 years and countless adventures later, the business and brand has grown significantly and today our products are sold all over the globe.

In April 2018, Super Retail Group acquired Macpac, with plans to integrate the brand with the Group’s Rays business and grow Macpac into the leading outdoor adventure retail specialist across Australia and New Zealand.

Our Range

Right from our very first pack, we’ve been driven by our passion for the outdoors. Our product lines cater to mountain climbers, campers, hikers (or trampers, as we call them in New Zealand) and more broadly, anyone who loves adventure and travel. But in terms of what our customers use our products for, that’s just the tip of the iceberg. From the very beginning, our team has been proudly based in Christchurch, in New Zealand’s South Island. Here is where the concept for every Macpac product is born, before our highly skilled manufacturing partners bring the design team’s visions to life. We are fierce in our belief that life is better when you’re outside. Our products are vehicles for adventure. By engineering gear that is specified, technical and robust, we’re equipping you with the necessary tools to embrace the great outdoors.

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