Our missionOur ValuesOur visionPassionate


Super Retail Group is one of Australasia’s Top 10 retailers and is listed on the Australian Stock Exchange.

Our story began in the 1970’s with the founding and development of a number of individual family owned businesses. Each shared a similar DNA of being uniquely Australian, challenging the status quo and building a community of customers by helping people live their passions.

We brought this family of like-minded businesses together to form the Super Retail Group, and have continued that legacy of supporting customers and their passions. We go above and beyond to deliver what our customers need because we’re as passionate as they are.

It is this commitment that has seen us grow into the leader in retailing of auto, sport and outdoor leisure products in Australia and New Zealand. Proudly headquartered in Brisbane, our network extends to over 670 retail stores and more than 12,000 team members across Australia, New Zealand and China. Today, Super Retail Group has grown to one of Australasia’s largest retailers, housing iconic brands including BCF Boating Camping Fishing, Macpac, Rebel and Supercheap Auto, with an annualised turnover in excess of $2.5 billion.

Our Vision

Inspiring you to live your passion.

Our Purpose

To provide solutions and engaging experiences that inspire our customers to make the most of their leisure time.

Our Goals

  • Healthy, passionate and high performing team
  • Inspired, engaged and satisfied customers
  • Sustainable omni-retail capabilities
  • Top quartile shareholder returns

Latest: 12.820
Change: 1.34%
Volume: 819,495

2021 Annual General Meeting

Click to visit the information hub for Super Retail Group’s 2021 AGM. From the end of September, this hub will contain information to help you attend and participate in Super Retail Group’s virtual 2021 AGM.

Learn More

Brand Spotlight

Supercheap Auto is one of Australasia's leading retailers of automotive spare parts, hand tools, power tools, car care, electrical, outdoor products, and more.

With over 115 stores located across every state of mainland Australia, BCF continues to be the largest outdoor retailer in the country.

Macpac has designed apparel and equipment that has inspired a life outdoors since 1973. Designed, tested and proven in the ultimate outdoor test lab - New Zealand, Macpac’s wide range of products are made for adventurers, by adventurers.

Rebel offers a wide range of the latest, quality, branded sporting and leisure goods. Rebel has an extensive list of product categories for the casual and serious fitness enthusiast.