Super Retail Group is a corporate supporter of the following charities:
BrAshA-T Ataxia-Telangiectasia
The BrAshA-T Ataxia-Telangiectasia Limited organisation was founded in 2007 by a Brisbane (Australia) family after two of their young children, Brady 6 and Ashleigh 5, were diagnosed with A-T.
Ataxia-Telangiectasia or A-T, first appears during early childhood and is a complicated illness that affects a number of different parts of the body, particularly the brain and the immune system. A-T is a progressive disease, meaning symptoms worsen with time. Children with A-T will eventually need a wheelchair and assistance with the activities of daily living. They also have a greater risk of developing cancers of the blood such as leukaemia, lymphoma as well as other tumours.
Research into A-T will help in the understanding of more common diseases such as cancer and neurodegenerative disorders. In the longer term, it is also expected that research into A-T will provide a slowing of the progress of the disorder or ultimately a cure.
In 2010, Super Retail Group partnered with BrAshA-T to develop BrAshA‑T merchandise which the Group will exclusively sell through its Australian Supercheap Auto, BCF Boating Camping Fishing, Goldcross and Ray's Outdoors stores each year during the month of march. All monies raised will go to research A-T.
Sids and Kids - Red Nose Day
SIDS and Kids is an international leader in the field of health promotion, dedicated to the elimination of sudden and unexpected infant death.
Red Nose Day is an annual event which Super Retail Group supports in all its Australian stores and at its Support Office location. Official Red Nose merchandise is sold in stores and Support Office for the entire month of June.
CanTeen - Bandanna Day
CanTeen is the Australian Organisation for Young People Living with Cancer and is the national support organisation for young people (aged 12-24) living with cancer.
CanTeen provides Members with a place where they can simply be young people, away from the daily pressures of living with cancer in the hospital or at home.
CanTeen's Bandanna Day is an annual event which Super Retail Group supports in all its Australian stores and at its Support Office location. Official Bandanna merchandise is sold in stores and Support Office for the entire month of October.
@Heart (formerly Heart Children New Zealand)
In 2009, Super Cheap Auto Group joined with @Heart to help support children with heart conditions and their families within New Zealand.
Each week, 12 babies are born with a heart defect (that's 1 in every 100 children born with a heart defect). Heart disease is the leading cause of death in young children. @Heart provides emotional support, practical support, specialised equipment, education, information, advocacy, friendship and fun.
Super Retail Group stores located in New Zealand accept donations for @Heart during the months of May and November.
Children's Hospital Foundations Australia
Children's Hospital Foundations Australia ("CHFA") is a national partnership of uniquely child-focused Foundations supporting leading paediatric hospitals.
CHFA's vision is to end the suffering of sick children. Its mission is to support initiatives that generate breakthrough treatments and cures to make a difference in the lives of sick and terminally ill children. Each of the member Hospitals drive dynamic medical research programs that aim to find new treatments and cures for childhood disease.
Super Retail Group supports CHFA in various ways:
- Team Members in Australia have the opportunity to participate in workplace giving - making pre-tax donations from their weekly pay.
- Income derived from the Company from other activities such as industry survey participation or speaking engagements is donated to the Foundation.
- Each Christmas, an internal raffle of accumulated gifts from suppliers is held at the Lawnton Support Office. There are over 250 Team Members at Support Office and this initiative is well supported by all. The funds raised are donated directly to the Foundation.
Little Heroes Foundation
We are very proud of our partnership with one of Australia's leading children's charities, Little Heroes Foundation, for whom we have raised over $3.5 million through the sale of Charity editions of the world's most popular board game, Monopoly.
Supercheap Auto retails and distributes the unique editions of Monopoly. More than 40,000 games have been sold since February 2006 with proceeds being distributed to the following children's charities:
- Wesley Research Institute (QLD)
- Royal Children's Hospital Foundation (QLD)
- Women's and Children's Hospital (SA)
- Telethon (WA)
- Children's Cancer Institute (NSW)
- Peter Mac Cancer Foundation (VIC)
- Royal Children's Hospital (TAS).
- Kid's Can (NZ).
Chris McDermott, Founding director of the foundation recently recognised the role Supercheap Auto has played in assisting LHF.
"The partnership between Little Heroes and Supercheap Auto has been one of the great fundraising success stories of our first 15 years.
We are extremely grateful to the management and staff for their amazing support but more importantly for their contribution towards a better life for Australia's seriously ill kids.
Many Children in Australia and New Zealand have benefitted from Supercheap Auto's generosity and we look forward to our relationship continuing for many years to come."
Supercheap Auto Safe Driving
CARMA is a new nation-wide road safety campaign, being championed
by Supercheap Auto V8 Supercar legend Russell Ingall and leading
road safety advocate Russell White. The campaign aim is to reduce
Australia's road fatalities by educating drivers about safe
behavioural road practices. A not-for-profit campaign, CARMA is
designed to teach drivers to have greater awareness of the road
environment and how to behave responsibly when behind the
wheel.
Launched in August 2010, the CARMA campaign offers Australian
motorists:
» A series of five community service announcements televised
nationally, starring Supercheap AutoV8 Supercar legend Russell
Ingall
» A dedicated website www.yourcarma.com.au where Australians
can undertake the CARMA test to gauge their CARMA level. The site
also provides a number of road and car safety tips by road safety
advocate Russell White, showing Australians just how easy it is to
increase their CARMA on the roads
» An online and practical driver training program, offering
tuition to motorists seeking a more comprehensive program. A
'three-gear' process, Russell White guides users through 1st and
2nd Gear online programs in readiness for 3rd Gear, a practical
half-day driving course conducted at approved driver training
centres throughout Australia.
CARMA is supported by Supercheap Auto and DriverSafety.com.au.
BCF - Official Community Partner of the Australian Volunteer Coastguard
From June 2011, BCF stores across the nation began raising money
for the Coast Guard through the 'round-up' function, where
customers can simply 'roundup' the value of their transactions to
the dollar value they nominate, with all proceeds donated to the
Coast Guard at the end of each year.
The Australian Volunteer Coast Guard is a national marine rescue
organisation run entirely by volunteers. Their volunteers work hard
to raise funds to deliver marine rescue and education services
right across Australia. If you need assistance at sea, most likely
it will be a coast guard volunteer coming to your rescue.
Founded in December 1960, the Coast Guard has 3,600 volunteers
across Australia all dedicated to marine safety and helping other
boaties when they get into trouble.
BCF is proud to be supporting an organisation that plays such a
major role in maintaining the safety of Australians on the
water.
Goldcross Cycles - Community Cycling
Recognising increasing community concern about the safety of cycling, Goldcross Cycles is creating a multi faceted campaign to encourage both cyclists and motorists to co-exist in better harmony.
Goldcross is working with the national Cycling Promotion Fund and State Cycling bodies to build a "Cycling Safety" message on its website, e newsletters, catalogues and instore. This will include where and how to ride safely.
Goldcross Cycles is also actively sponsoring community cycling events including Bike Week, Ride to Work Day and Ride to School day which will help build community recognition of the popularity and benefits of cycling.
A series of free in store clinics called "Smartrider" will also be offered to the community on responsible cycle ownership - maintenance, riding, road rules etc.
Bikes for Kids
Goldcross Cycles is in its second year of sponsoring United Way's "Bikes for Kids" programme, supplying bikes and helmets for disadvantaged children aged 8-12yrs.
United Way is an independent, non profit organisation operating in 4000 offices worldwide, aiming to bring communities and businesses together across a range of projects.
Under the Bikes for Kids sponsorship, United Way invites corporations to build bikes as a team building exercise at conferences and other company events. The bikes are then given to a school, with a helmet, for needy kids to ride.
Other supporting partners for the project include the Brisbane City Council, Queensland Health and the Active Schools Travel Programme.
Ray's Outdoors - Cancer Council Australia
Ray's Outdoors supports Cancer Council Australia in it's vision to minimise the threat of cancer to all Australians; by offering customers the opportunity to donate much-needed funds by simply 'rounding up' the value of their purchase, or by making a standalone donation at the register.
Monies raised through the Ray's Outdoors 'round-up' initiative contribute to funding new and improved treatments, programs and campaigns to promote early detection and reduce cancer risk as well as supportive care services.
Queensland Leaders
Super Retail Group is a Partner of Queensland Leaders which is a Brisbane based company mentoring programme. Partners/sponsors of Queensland Leaders are involved in mentoring founders and CEOs of aspiring Queensland companies. More information on this programme can be found at www.queenslandleaders.com.au
Rebel Sport
Rebel Sport is committed to partnering with community groups with a focus on programs that are designed to assist children and youth. Rebel Sport currently works with and supports the following charity organisations, with all proceeds benefiting the group:
Make A Wish Foundation
Established in 1985, Make-A-Wish Australia brings magic and joy to children and young people with a life-threatening illness by granting their most cherished wishes. The Make-A-Wish foundation is the only children's charity in Australia to focus exclusively on wish-granting.
Barnardos
All children and young people will have caring families, in
which they can grow safely and fulfil their potential. Families and
young people will be valued and supported by quality services and
engaged communities. Barnardos builds relationships between
children, young people, their families and the community. It
advocates for children and young people and contributes to
community knowledge about their issues.





