Our Journey


Reg and Hazel Rowe founded an automotive accessories mail order business


Established retail operations


Name change to Super Cheap Auto


Eight retail stores across Queensland Sales of $19.4m


Organic expansion into New South Wales


Bob Thorn moved to the role of Managing Director


Opened 50th store

Organic expansion into Australian Capital Territory


Organic expansion into Victoria and Northern Territory


Achieved '200 in 2' Goal

Opened 100th store

Organic Expansion into Tasmania

Completed SAP installation


Acquired Marlows - 20 store network based in Perth, Adelaide and Melbourne

Launched first Supercheap Auto stores in New Zealand, across seven sites in one day


Company lists on the Australian Stock Exchange

Opened 200th Super Cheap Auto store


Acquisition of Queensland based CampMart's four camping and outdoor leisure stores

Super Cheap Auto announced as the naming rights sponsor of the Bathurst 1000

Announced plans for launch of BCF with 12 stores trading by Christmas 2005


Peter Birtles appointed as Managing Director

Announced plans for reinvigorating the Supercheap Auto business:

  • brand name
  • store format
  • new products
  • marketing


Opened sourcing office in Hangzhou


Acquisition of Melbourne based Goldcross Cycles with eleven bicycle and accessories retail stores, surpasses 300 stores for the Group

Supercheap Auto wins 2008 Australian Retailer of the Year (ARA Award)


Acquisition of Ray's Outdoors, an outdoor leisure retailer with 38 stores in five Australian states. Ray's Outdoors was established in 1958 in Geelong as a disposals store

Super Cheap Auto Group Limited renamed as Super Retail Group Limited


Supercheap Auto wins 2011 Australian Retailer of the Year (Oracle Retail World Award)

Acquisition of the Rebel Group, including Rebel Sport and Amart All Sports businesses, taking Group network to 564 stores and over 10,000 team members

FCO Fishing Camping Outdoors officially launched in New Zealand with 10 stores


Super Retail Commercial launches


Acquisition of Workout World

Peter Birtles wins CEO of the Year Award (The Australian newspaper’s The Deal magazine)


Super Retail Group wins Sustainability Excellence Award (NRA)

Supercheap Auto wins Multichannel Retailer of the Year (NRA)

Peter Birtles wins CEO of the Year Award (NRA)

Opened Sydney Distribution Centre

10 years on the Australian Stock Exchange


Supercheap Auto wins Multi-Channel Retailer of the Year (NRA)
Supercheap Auto wins Safety Excellence Award (NRA)


Peter Birtles wins Outstanding Contribution to the Industry Award (NRA)
Supercheap Auto wins Retailer of the Year and Specialty Retailer of the Year (NRA)
Supercheap Auto opens first Customer Experience Centre in Penrith
Amart Sports stores converted to Rebel


Acquisition of New Zealand company Macpac


Anthony Heraghty appointed as Managing Director. Only the fourth person to lead the business in the 36-year history of our organisation.
Rays stores converted to Macpac Adventure Hubs


· Supercheap Auto wins Multi-Channel Retailer of the Year (NRA)