Our missionOur ValuesOur visionPassionate


Super Retail Group is one of Australasia’s Top 10 retailers and is listed in the Australian Stock Exchange.

Home to Amart Sports, Avanti Fitness, BCF Boating Camping Fishing, Goldcross Cycles, Ray’s Outdoors, Rebel, Supercheap Auto, Workout World and Super Retail Commercial, the Group has operations in Australia, New Zealand and China, all striving to provide solutions and engaging experiences to enhance our customers’ leisure time.

Started in 1972 and publicly listed in 2004, the Group has grown to become one of Australasia’s leading specialty retailers with more than 600 stores and annualised turnover in excess of $2 billion.

Our ability to deliver great value, choices, products and service to our customers, in whichever manner they prefer to experience our brands, is achieved through our continued focus on new product introduction, sourcing and supply chain initiatives, and the further development of our integrated multi-channel customer offer.

We are proud retailers and we are passionate about our people, our products and our performance.

Our Mission

To provide solutions and engaging experiences that enable our customers to make the most of their leisure time.

Our Vision

Inspiring you to live your passion.

Our Goals

  • To be one of the 5 largest Australasian retail companies.
  • To achieve the highest team member engagement across the retail sector.
  • To achieve higher customer satisfaction ratings than our competitors in the markets in which we operate.
  • To provide returns to our shareholders that exceed the benchmark ASX200 by 5%.
Latest: 9.230
Change: 1.32%
Volume: 111,751

Brand Spotlight

Supercheap Auto is one of Australasia's leading retailers of automotive spare parts, hand tools, power tools, car care, electrical, outdoor products, and more.

With over 115 stores located across every state of mainland Australia, BCF continues to be the largest outdoor retailer in the country.

Our vision is to inspire all Australians to get on to a bike. We provide individuals and families with products, services and information to make cycling more accessible.

As Australia's largest outdoor entertainment and camping leisure retailer, Ray’s Outdoors offers families everything they need to enjoy the outdoors from the backyard to the bush.

Rebel offers a wide range of the latest, quality, branded sporting and leisure goods. Rebel has an extensive list of product categories for the casual and serious fitness enthusiast.

Amart Sports provides a broad range of leisure sports products geared to the casual market at compelling prices.